Toomore Intelligence System - Khaireddine Arbouch

Toomore – E-Commerce Revamp & Intelligence System

Client

Toomore Luxury Dates

Timeframe

Aug 20 - September 30

Services

Python, PostgreSQL, FastAPI, Airflow, AWS, Snowflake, Webflow, Plotly, OCR, Power BI

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Project Overview

This project delivered a full digital transformation for Toomore, a luxury Majhoul dates brand rooted in Moroccan heritage. The engagement addressed critical gaps in e-commerce infrastructure, sales intelligence, and marketing visibility—resulting in a complete rebuild of the digital platform and the implementation of advanced data systems to drive growth.

Implemented Components

Full-Stack E-Commerce Rebuild: Revamped the entire digital infrastructure—including frontend UX, backend architecture, payment systems, and inventory management—designed for scale and luxury-brand alignment.
Real-Time Sales & Stock Intelligence: Built an end-to-end ETL pipeline to ingest and process sales and inventory data from online orders, enabling real-time operational visibility across departments.
Automated Business Dashboards: Deployed interactive dashboards for the marketing and operations teams, providing instant insights into customer behavior, product performance, and campaign ROIs.

Tech Stack & Infrastructure

Backend & APIs: Python, FastAPI, PostgreSQL
ETL & Workflow: Apache Airflow, AWS Lambda
Data Warehouse: Snowflake
Frontend & CMS: WordPress
Visualization: Power BI, Plotly, OCR for invoice processing
Infra & Cloud: AWS (S3, EC2), integrated with secure payment gateways

Impact & Results

Sales Growth: Dramatically improved conversion rates and checkout flow led to a significant boost in online sales.
Data-Driven Marketing Wins: Over 92,000 new Instagram followers gained through data-backed marketing campaigns and personalized engagement.
End-to-End Digital Transformation: Replaced manual and outdated systems with automated, intelligent tools spanning warehousing, customer interaction, and strategic planning.

Key Innovations & Learnings

Created a modular ETL system to scale across new product lines or markets.
Designed for low-latency insights, enabling the marketing team to act on real-time sales trends.
Used OCR-based document processing to digitize manual logistics operations and vendor invoicing.
Leveraged Power BI and Plotly for advanced storytelling and campaign attribution analytics.

This project positioned Toomore not just as a luxury brand but as a data-driven digital business with the infrastructure to support international scale, intelligent marketing, and operational excellence.